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不撞包秘訣5／限定款 搶別人沒有的
Apr 16, 4:00PM
Anna Calvi拿FENDI包看秀。圖／BRAND名牌誌
「限定」、「限量」這兩個字，光聽就足以讓女生眼睛閃閃發亮，管不住荷包！限定的款式與的數量，代表著包款的稀有性，走在路上與人撞包的機會將大為減少！
看準了這一點，每到季初，品牌總會推出季節限定版的材質與圖紋，例如FENDI的Chameleon Bag有春夏限定帆布版，BOTTEGA VENETA Cabat Bag則在春天推出蝴蝶翩翩的限量版，價格稍貴，但為了讓自己顯得獨一無二，很值得下手。
（本文轉載自《BRAND名牌誌》2013年4月號）This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Jousting With Toothpicks - The Case For Challenging Corporate Journalism http://www.medialens.org/index.php/alerts/alert-archive/alerts-2013/719-jousting-with-toothpicks-the-case-for-challenging-corporate-journalism.html.
不撞包秘訣3／同款新色 季初搶鮮
Apr 16, 4:00PM
蘿西杭亭頓拎豹紋CÉLINE Luggage Bag。圖／BRAND名牌誌
如CÉLINE Luggage Bag、COACH Legacy Bag、MULBERRY Bayswater Bag等，不論是常賣的經典包或是近幾年熱銷的發燒包，為了刺激消費者的感官，增加新鮮感，每季都會推出新色選。
春夏尤其以霓虹色、糖果色、粉嫩色為大宗。如果不想與人撞包，不妨捨棄過於安全的大地色、黑灰色，在季初搶先買個季節新色，就能與眾不同、招搖過市。
（本文轉載自《BRAND名牌誌》2013年4月號）
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Jousting With Toothpicks - The Case For Challenging Corporate Journalism http://www.medialens.org/index.php/alerts/alert-archive/alerts-2013/719-jousting-with-toothpicks-the-case-for-challenging-corporate-journalism.html.
不撞包秘訣4／小改款 細微展現與眾不同
Apr 16, 4:00PM
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米蘭達柯爾拎著PRADA saffiano bag春夏新款。圖／BRAND名牌誌
除了換顏色，有些經典包還會不定時的來個小改款，例如全面換材質、或是換個形狀，也可能是在細節處加以變化。在保有原來的特色元素下，做些微的變動，仍具有經典的辨識性，卻和以往有那麼點的不同。
例如miu miu最為人所知的Coffer Bag（可芙包），今年春夏有梯形與保齡球包等兩種新造型；而法國國民包Longchamp Le Pliage Bag，則從帆布材質改款，新推出小羊皮材質，讓喜歡與眾不同的人，有更多的選擇。
（本文轉載自《BRAND名牌誌》2013年4月號）
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Jousting With Toothpicks - The Case For Challenging Corporate Journalism http://www.medialens.org/index.php/alerts/alert-archive/alerts-2013/719-jousting-with-toothpicks-the-case-for-challenging-corporate-journalism.html.
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